Print media has been a driving force for retail sales for the past 30 years. Trusting instinct and experience that retailers need external resources to achieve cost-effective advertising, industry best practice and marketing results, Chris founded American Communications Group (ACGMedia) with one client and one employee. "I saw that need and thought, the best way to fill it is to create an agency that’s full disclosure and relies heavily on mutual trust between the client and the agency," Chris says. Retail companies immediately saw the value his venture brought to their business- and, since then, more than 100 leading retailers such as JC Penney have aligned behind ACGMedia’s expertise, sophisticated analytics and good people to achieve the best media programs possible.
Chris possesses unmatched insights, industry knowledge and strong relationships, strengthened over two decades of work for national and regional retail chains. Before starting his own company, Chris was the Vice President of Marketing for Cole Webber Associates, one of the first U.S. retail print placement agencies. Chris is often asked to speak and consult on media trends, including the roles of print and digital media. As a client advocate, Chris remains thrilled to see their successes “tied to something the ACGMedia team did to improve their program.”