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ACGMedia Hub Tag: New York Times

Best Newspaper Analogy of the Month

I missed posting one of these last month but here we are with our choice for Best Newspaper Analogy of the past month. Again we're going directly to New York Times media scribe David Carr for a painfully humorous comparison in his opening paragraph in a piece (May 27, 2012) about the recent Times-Picayune publishing downgrade. 

"Newsprint sentimentalists are part of a shrinking club. Plenty of people care about news, but the fetishists who want it to be imprisoned on paper? We are like Shriners, once a proud, powerful bunch who now meet in little rooms and exchange secret handshakes."

Be sure to read the rest of the New York Times' article, it's a somewhat studied, yet heartfelt outlook at the daily newspaper business.

Tags: David Carr, New York Times, Shriners, Times-Picayune

Best Digital Analogy of the Month

Since the month is coming to a close, here's my choice for Best Digital Analogy of the past month.   

David Carr's New York Times piece from SXSW (March 11, 2012) about establishing a Code of Conduct for Content Aggregators.

"O.K., you  can almost hear the digerati seizing with laughter at the idea that a pew full of journalism church ladies is somehow going to do battle with the entire Internet."

For a few days following, debate and commenting about what constitutes aggregation on the internet erupted.  It seemed to culminate in a outright refute from HuffPo.     This battle is far from over.

Tags: Code of Conduct, Content Aggregators, David Carr, HuffPo, New York Times

Top 25 Newspapers on Twitter, No Surprises

We've produced a Top 25 Newspapers on Twitter list based on Twitter followers of the top newspapers in the U.S. from March 12, 2012.  The current ranking is compared against a similar list published by The Wrap Media (www.thewrap.com) from March 31, 2011.  It appears newspapers have made gains on this social media platform but are unable to compare to the likes of top pop entertainers and the like who dominate the platform.   Only the New York Times appears in the top 100 Twitter sites while the remainder of the newspaper accounts languishing in the Twitter boneyard well beyond the top 500.

 

 

 

The largest Twitter newspaper account @nytimes has 4,649,415 followers and increased 51.8% since last March.  A distant second @wsj has 1,544,519 followers. @washingtonpost and @chicagotribune round out the top four with 893,818 and 889,289 followers respectively. The next closest newspaper Twitter account is @usatoday with 266,813 followers. Of the top four Twitter accounts, @washingtonpost showed the largest growth over the past year with a 130.2% increase.

We used the official Twitter feeds for each publication, none of the related sections or blogs (for example, NY Times columnist David Carr has 361,169 Twitter followers @carr2n). There are two exceptions (Chicago Tribune and Boston Globe) noted on the report.   Look for another Top Newspaper list in future entries on ACGMedia Hub.

Tags: David Carr, New York Times, Top 25 Newspapers, Twitter

Local Newspapers, Television Cut Out Ad Exchange Middlemen

By Mark Hanzlik, ACGMedia

The sands of digital ad inventory keep shifting...

AdAge reported yesterday the largest U.S. newspaper and television companies,  New York Times Co., Hearst, Tribune and Gannett have formed a private ad exchange online.   This is probably not the last large media group that will introduce their own ad network this year.  

Details of this latest joint ad exchange can be found here

One important take-away from this new development is whether or not these publishers will use this opportunity to collectively raise online rates across-the-board within their exchange, and if so how much.   In the article, the publishers talk about "raising ad rates by forming an exchange" but by eliminating the existing ad exchanges from the transaction they will automatically be increasing the overall value and control over pricing, at least on the bottom end.  Evidence indicates this may be an opportunity to simply raise the bar across-all-brands; other companies have reportedly used this ad network strategy to raise rates (CBS Interactive, Forbes and Weather.com).

Another possibly confusing aspect of this development involves online buyers of these properties and the existing advertising relationships and direct-sales as it now stands.   They claim the media firms will continue to sell inventory through its direct-sales force, but at the same time, the story reports the 10% previously allotted to ad exchanges will be increased to 100% sold through the new QuandrantOne pipeline.  

Since this group (NY Times, Hearst, Tribune & Gannett) comprises the largest traditional media block of online inventory, it will be interesting to see how this move shakes out over the short term, and whether this will generate more of the same.    It is a good sign when locally-based media begin to win back control over their own inventory and cut out the middlemen.

Tags: ad exchange, ad rates, Gannett, Hearst, inventory, New York Times, Online Advertising, online inventory, Tribune

Paywalls for Online Content a Delicate Balancing Act

by Jean Teng, ACGMedia

There have been a lot of recent developments with online paid content for newspapers and it comes down to the industry pushing harder than ever for a paid online model that works.  With continual decline in print advertising and circulation, publishers are trying to capitalize on their content and new technology to disseminate it.

Reportedly next month, NYTimes.com will roll out its highly anticipated paywall.  Though The Times has not released pricing, reports suggest $19.99 a month for the iPad app and unlimited online access.  A lower tier of $9.99 a month will grant unlimited online access only.  But who would pay for the $19.99 bundle if you could just as easily access NYTimes.com on the online browser of the iPad?  Probably few.

Of the over 16 million monthly unique visitors (Compete.com, January 2011), how many will be prompted to pay?  The Times has said it will charge visitors after they've read a certain number of stories.  Accessing stories from links found on Facebook or Twitter will be free.  Same for search engines like Google if NYTimes.com stories appear in search results.

A recent survey conducted by businessinsider.com estimates that the paywall will gain 1-2 million new online subscribers after the first few years.  Of those surveyed who do NOT subscribe to the print edition, 10% say they will pay for access.  Another 10% say they might pay for access.  80% say they will not pay for access.  Will those 10-20% willing to pay be enough?  The entire industry will be watching to see if NYTimes.com strikes the right balance, as not all paywalls are created equal.

The Wall Street Journal and The Financial Times have had success with an online paid model.  And less nationally frequented newspapers are already implementing this type of model.  Last year Dow Jones Local Media Group, owned by News Corp., put up paywalls at Stockton Record (CA), New Bedford Standard-Times (MA), and The Cape Cod Times (MA) with relative success.  Philadelphia Media Network has also started charging for access.  Philly.com will remain free, but when a visitor clicks a tab inside Philly.com to access The Philadelphia Inquirer and Philadelphia Daily News specifically, the visitor will be prompted to pay.  Gannett has been testing paywalls with several of its papers.  Media General's flagship paper the Richmond Times-Dispatch will also put up a paywall this year.  Rust Communications will also start charging for online content at a couple of its Dailies next month.  There has been discussion A.H. Belo may be putting up a paywall at Dallas Morning News.

Sources:
http://www.bloomberg.com/news/2011-01-28/new-york-times-fixes-paywall-glitches-to-balance-free-vs-paid-on-the-web.html
http://paidcontent.org/article/419-with-googles-one-pass-two-more-newspaper-chains-join-the-paywall-brigad/
http://www.businessinsider.com/new-york-times-paywall-survey-results-2011-2

Tags: Facebook, New York Times, Newspaper web sites, NYT.com, NYTimes.com, paid content, paywall

Push and Pull of Newspapers' Numbers Coming from Two Big Agencies

By Mark Hanzlik, ACGMedia


The sound of numbers crunching from two big agencies bearing down on the already decreasing profit margins for newspaper publishers was one of the first post-Black Friday messages heard throughout the industry.    When most publishers wanted to discuss the outcome of the recent Black Friday event (no, not the kind of black Friday that sends money-men scurrying to the nearest ledge) across the media and advertising industry pipeline came a message that read something like this; give us minimum circulation guarantees, or else.

Two big agency media buyers from MediaVest and Starcom USA voiced their protests without holding back anything in Mediaweek yesterday.    This had been coming for some time, and it has already been met a variety of responses from the newspaper publishing camp.   You can read more details and comments in Lucia Moses' story Papers Pushed on Numbers.   The Wall Street Journal had already been offering guarantees, and now the New York Times and USA Today have agreed to these demands.

Our take on this subject is slightly tempered, knowing that magazines and newspapers are not exactly alike and that guarantees in the magazine category have long been required to regulate the larger circulation variances that magazines were so accustomed to experiencing.   Newspapers on the other hand had been fairly stable for many years but now are facing critical examination by print buyers as they continue to move more of their traditional print budgets in other directions.    Any movement toward leveling the playing field in terms of readership and circulation practices can only be a move in the right direction.   Message to our media partners, consistency and integrity becomes you.

Tags: Black Friday, circulation, Magazines, MediaVest, New York Times, Newspapers, publishers, Starcom USA, USA Today, Wall Streeet Journal

Extra! Extra! iPad All About it!

By Vanessa Dunlap, ACGMedia

The Washington Post announced this week that they will be taking a walk on the "mobile" side to usher in a new era of publishing. The 133-year-old newspaper company launched its version of a mobile app for the Apple iPad Tablet.

Although the newspaper plans to be a leader in the mobile media space, it missed the early edition in April when top dogs such as the Wall Street Journal, USA Today, and The New York Times pushed out their own versions of an app for the iPad.

While The Post may have lagged behind some of their competition in launching an app, they beat them all in style points with a sweet video they produced to debut their new gem.

The video features heavy hitters Bob Woodward and Ben Bradlee among others, as the iPad steals the show and stars as the transformative figure ready to bring the greying newspaper and industry into the digital age.

As the newspaper industry begins to navigate it's way through the digital kingdom and become more involved in mobile media it's a good move on The Post's part to jump on board early and stake their claim in this newly developed and ever evolving medium.

As Ben Bradlee put it best, "Don't sleep through this one!"

The Washington Post app will be free until February 15, 2011. Users will have the option of opting out at that time or pay $3.99 per month while print subscribers will fork over a mere $.99 per month for the app's adaptation.

Tags: App, Apple, Digital, iPad, Mobile, Mobile Advertising, New York Times, Newspaper Industry, Newspapers, tablets, USA Today, Washington Post

Starbucks Joins the Growing List of Companies Co-opting Media Usage

By Mark Hanzlik, ACGMedia

When I read last week about Starbucks revamping their in-store web hub to include news, free music downloads, local weather, maps and movie trailers, I couldn't even muster a 'whaaaat'.    There are so many companies jumping into the media game these days, and on the web it's becoming increasingly difficult to discern between sales pitches and real journalism.

Starbucks is apparently partnering with Yahoo, The Wall Street Journal, GOOD, The New York Times, iTunes, LinkedIn, and Foursquare in what can only be described as a Starbucks Digital Network which is also the name of this latest retailing concept.    Content is to be directed toward the coffee-slurping crowd that hangs around just long enough in the store to make a purchase or two.   Starbucks marketers in the meantime will be gathering data on these folks and surely will be hoping to give them what they want via in-store WiFi, so customer retention becomes a fete de complete.

Don't get me wrong, I'm not saying this is a bad thing, just noting the prevalence of media in our everyday lives.   It only makes sense that retail companies would want a piece of the action if it will help  attract new customers or retain existing ones.  Read more about Starbucks digital development from Caroline McCarthy's CNET story from last week here.

Tags: CNET, Foursquare, iTunes, LinkedIn, New York Times, Starbucks, Wall Street Journal, Yahoo