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Changing World of Print Media Tag: TMC
Minneapolis Star-Tribune Launches Sunday Opt-In Program
The Minneapolis Star-Tribune has announced that they are launching a Sunday opt-in program for non-subscribers called the StribExpress, per an announcement in Editor & Publisher. This is a variation of the Sunday Select program initiated by other publications across the country.
The StribExpress will launch this Sunday, September 12th, 2010, with an distribution of 20,000. Per Star-Tribune Chief Revenue Officer Jeff Griffing:
“This is an innovative way to have a direct relationship with non-subscribers. There is a segment of the market that does not want a complete newspaper but does want the advertising and coupons. And there are a number of advertisers who are very interested in expanding their reach in selected areas. We put all that together with StribExpress, and everybody wins.”
The Star-Tribune already has a total market saturation product called the Twin Cities Values (TCV), that is delivered to non-subscribers of the paid paper. Those individuals who have signed up for the StribExpress will be treated as subscribers, and not receive the TCV.
In our opinion the ability to remove the duplication from the TCV, and ensuring that the StribExpress is requested by the recipient, does greatly increase the value of this new program offering; you are reaching consumers who specifically want the inserts/coupons. It would seem to also indicate that if you are buying the TCV right now, you may need to start incorporating the StribExpress into your plan, as you may lose those individuals. Perhaps the Star-Tribune has a plan in place to cover that.
Tags: TMC
Marengo Shopping Guide Closed
The Demopolis Times closed its TMC product the Marengo Shopping Guide effective August 11, 2010. The Times still has the Blackbelt Gazette as a TMC product.
Glens Falls Post Star Discontinues ADK Talk
The Glens Falls Post Star has announced that it will discontinue its non-subscriber product ADK Talk effective September 1, 2010. The Post-Star plans to pursue other opportunities on its site poststar.com.
The ADK Talk was formed two years ago when the Post Star decided to merge two of its weekly publications, the Queensbury Citizen and the Glens Falls Leader, into one product.
Tags: TMC, TMC Change
Lexington Herald Leader Changes TMC Distribution Day
The Lexington Herald Leader has announced that effective September 13, 2010, it will change the distribution of its Local Values TMC product from Wednesdays to Mondays.
Tags: Distribution Day Change, TMC
Cedar Rapids Gazette Changes TMC
The Cedar Rapids Gazette discontinued its Community News Advertiser TMC product on March, 31 2010, and replaced it with a Penny Saver Select TMC product. The Penny Saver is an opt-in TMC product. The TMC is still a Wednesday delivered product.
Tags: TMC, TMC Change
Richmond Times-Dispatch Changes TMC
The Richmond Times-Dispatch launched a new TMC product called the Richmond.com INKED Edition on March 3rd, 2010. This product will be delivered to non-subscribers of the Times-Dispatch on Wednesdays.
The Times-Dispatch discontinued their two existing TMC products in conjunction with this action. The Star Watch and Metro Money Saver, no longer exist.
Tags: TMC
Memphis Commercial Appeal Changes TMC
Effective May 11th, 2010, the Memphis Commercial Appeal will begin distributing its TMC product, formerly known as the Memphis Blue Trader, through Valassis' Red Plum product. The distribution day will remain on Tuesday, but the quantities and shipping address will change (contact the Memphis Commercial Appeal for details).
Tags: Distribution Method Change, Name Change, TMC, Valassis
Bloomington Herald Times Discontinues TMC
The Bloomington Herald Times has announced it will discontinue its TMC product, the Hoosier Shopper, effect April 6, 2010.
Tags: TMC
Osceola News Gazette Discontinues TMC
The Osceola News Gazette will discontinue publishing its TMC product the Osceola Shopper on March 25, 2010. The shopper was distributed to non-subscribers on Wednesdays.
Tags: TMC
Atlanta Journal Constitution Changes TMC to Carrier Delivery
Effective Monday, March 1st, the Atlanta Journal Constitution will switch to carrier delivery for the Monday Reach TMC product.
Tags: Distribution Method Change, TMC