What most people come to like about Bill Gamble isn’t necessarily apparent when you first meet him. Sure, he has a unique sense of humor and has been known to speak his mind, but to employees, Bill is a mentor; to clients, he is a consulting colleague.

Since joining ACG in 1998, Bill’s principle role with ACGMedia included managing print media programs for national retail clients in the grocery, department store and specialty store segments. He has been a leader in developing ACGMedia client teams, defining and implementing service models and analytic processes. But the real juice in Bill’s battery is provided by his interest in pursuing digital and new media initiatives for ACGMedia where he sees a future for the company.

“The incredible and rapid ongoing change in how consumers utilize media, and how marketers must embrace and respond to this change, has been relentlessly stimulating and challenging. There has never been a more exciting time to be in the marketing communications business,” added Bill.

Bill has solid experience in direct marketing as a result of senior positions he held at several database-marketing firms. This understanding adds to his firepower in providing valuable strategic and tactical insight into ACGMedia client’s businesses.