Traditional Media
Our business was built primarily in the traditional print media advertising space where pre-printed inserts and ROP advertising in newspapers ruled the day. Though we understand and embrace the enormous changes occurring in today’s media, we also believe early abandonment of a successful business model for the majority of chain retail companies isn’t an effort we believe in either. Our philosophy has been to draw on our data and experience primarily with newspapers, magazines, and interactive media and continue to deliver the best results based on that successful formula.Digital Media
Paying close attention to the development of new media and understanding how it can be integrated within media and marketing plans is an important aspect of the over planning process. The explosion in digital media and expansion of social networks, blogs, forums, mobile, e-mail, rich media, and search is more than a current trend to ACGMedia, but we’re also grounded in our assessment of emerging media. Understanding the impact and implications on established media enables us to look at all media in a different light.Niche Media
Another benefit of technology has been the ability to not only drill down horizontal media to a geo-targeted level but to also introduce more niche media choices that can effectively deliver targeted audiences either globally or geo-targeted down to a local level. ACGMedia has always gone deep in print (now also digital media) options that include Ethnic Media, Military Media, Business Media, Student-based Media and Alternative Media. Whenever possible, alternatives to mainstream media options are introduced as part of media strategies and plans.