American Communications Group ACG Retail Print Management

WHAT IS RETAIL PRINT MEDIA MANAGEMENT?
American Communications Group, Inc. (ACG) understands the critical demands of retail print media and the very significant role this medium plays in contributing to the success of your business. Print media (circulars, flyers, shared or solo mail and newspaper R.O.P.) generally represents the vast majority of nearly every retailer’s total promotional budget.

Retail Print Media:
No single vendor or media product can cost effectively target your best customers. Our expertise comes from our significant experience in analyzing our clients' customer specific data and selecting the best medium to reach new and existing customers and prospects.

Targeting:
The critical need for accurate print media targeting increases constantly. The ability to reach your most valuable customers and attract new customers to your stores, cost effectively, is demanded by today’s highly competitive retail environment. We have the analytical tools and data resources to accomplish this objective. The fact is: only the best and strongest retailers will survive and prosper in the future. Strength comes from selecting the best partner(s) to assist you in managing your print program. We believe ACG is that "best partner".

Turnaround:
We respond immediately to schedule changes, last minute authorizations and changes in the marketplace. We know that when a retailer requests a media plan, they expect it within days—not weeks.

Costs:
We know that cost containment and efficient media performance can mean the difference between profit and loss on some promotions, and that In-Home Date of print media can often determine success or failure.

Products:
Among the media and products we utilize to reach households in
the United States and Canada are:
• Daily Newspapers
• Weekly, Community, Specialty Newspapers
• Pennysavers and Weekly Shopper Publications
• Valassis Shared Mail and Other Shared Mail vendors
• Solo-Mail and other direct marketing vehicles targeted to specific households
• Alternative Weekly Newspapers
• African-American Newspapers
• Spanish Language newspapers and other Hispanic media
• Asian Audience Newspapers and other media targeted to Asian households
• University and College Newspapers
• Seniors Newspapers
• Religious Newspapers
• Military newspapers and other affiliation media
• Free-Standing Insert Programs (Valassis Inserts, News America, etc.)
• National Coupon Programs (Val-Pak, Money Mailers, etc.)
• Event Driven Targeted Mailing Programs (New Homeowners, New Movers, New Baby, etc.)
• Various Newspaper Specialty Products (Comic Spadeas, Poly Bags, Post-It Notes, etc.)
• TV Magazines, Parade and USA Weekend Magazines
• Other Special Interest, Special Audience publications
• On Line Advertising

Retail is Detail:
The best media plan or analysis has no value unless properly executed. Our reliability and error rate on media management is among the very best in our industry. This comes from the best-trained, most dedicated people, working with the best technology to check and re-check your program at each step in the process.

Retail and Print Media
Always Changing:
Just as the retail environment is constantly changing, with new challenges and opportunities, so too are the media and the solutions required to manage this change. ACG is always on top of changes and communicates/manages them for our clients' success.